Articles About Satellite And Dish Networks

What I've Learned About Internet Marketing From Watching TV (#1)

There are principles of marketing, and there are marketing strategies.

The principles of marketing have never changed. However, marketing strategies change all the time to reflect the marketing medium in which they're being used... and the products and services the marketers are selling.

One core marketing principle is to arouse curiosity within the target market by using a benefit laden "Preview" (or teaser) technique.

There is a LOT one can learn about marketing on the Internet - and the use of this curiosity/ teaser technique - by watching TV.

How does one do this? Watch TV sports shows.

These TV sports shows clearly demonstrate this time perfected, well established (preview/ teaser) technique which has been used in marketing for decades. Other versions of this technique were/ are used in radio

The technique is also used regularly by TV news programs, soap operas, and (in a different way) with newsprint.

This technique is called the PREview (or teaser) 'technique'.

Take a sports show for example. Before the show the station will run clips which "preview" what's coming up in the sports show.

When the sports show starts the hosts will "preview" what's going to happen during the show. This technique is used again during the show (usually before the commercials) to preview what is coming up after the commercial (to keep the viewer watching the program).

The preview/ teaser technique will be used again at the end of the show to tell the viewer what's going to happen in the next show. This time it's used to get them to come back to the next show, or it's used as an end-of-program preview to direct the viewer to another (theme related) TV show on the same network.

So, how can you use this preview/ teaser technique with your own Internet marketing campaigns?

The primary way to use this technique is by using articles.

These can be articles you use in your own ezine, blog or articles which you write and then submit to article directories (for exposure across the net).

Here's how you structure your article using this tried and tested preview/ teaser technique.

Preview 1: Your article headline needs to be intriguing and contain a benefit for the reader (so they'll open the article and read it).

Preview 2: Tell your readers (up front) what you're going to tell them. Again, this 'preview' needs to be benefit laden, so people read the entire article.

Preview 3: Within the body of your article (if you're using it in an ezine and running sponsored ads) refer to the benefit which is coming up (after the ad). Again you want to keep your reader 'on the page'.

Preview 4: This can be your sig (resource) file. Again, refer to an 'additional' benefit (for the reader) when they click on the link in your resource file. People have read your article and you want to keep them within your 'sphere of influence' as long as possible.

The interesting thing about this "preview" technique is that the same technique works exceptionally well when one is lecturing on a topic.

In this case a 3 step format is used, being...

1. Tell them what you're going to tell them (in your lecture),

2. Tell them (about the topic),

3, Tell them what you've just told them (in your lecture).

Perhaps this "preview" technique is not so much an invention of marketing but more so an aspect of Human neurology (because the attention span of an average individual is about 20 minutes). Whatever the reason, this "preview" technique works!

For More Free Resources visit www.freeearningtips.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Dish Network Or Direct TV: Who is The Better Satellite Provider

Dish Network Has Top Rated Satellite TV Services

Satellite Tv Dish Network Channels Local
Satellite TV: Comcast Cable Tv Listings San Francisco

DISH Network Satellite TV Affiliate Program - Make $110 per sale
DISH Network Satellite TV Affiliate Program

Dish Network Satellite Tv Program
Satellite TV: Is Cable Tv Better Than Dish

Compare Satellite TV Companies -- DISH Network , DIRECTV, and Sky Angel
Compare Satellite TV Companies

Loads Of Free Satellite TV Gear From Dish Network
If you have been shopping around and toying with the idea of going to satellite TV programming and maybe even high resolution TV, then you might already be familiar with the fantastic promotional offer from Dish Network, that can load you up with everything you need in satellite TV equipment. If you don't know yet, then maybe you should know, before you make the mistake of signing up with another service provider. Its a complete satellite TV system that includes everything, dish, receiver and all. They deliver it to your home or business and their team of in house professionals install it all, at absolutely no cost to you. The only thing you pay for at Dish Network, is the fantastic programming that you receive on your system and its as s...

Satellite Tv Dish Direct
Satellite TV: Satellite Tv Downloads To Pc

Dish Network Satellite Tv Brings A World Of Viewing Opportunities
Gone are the days when all you needed was a rabbit ear antenna to bring the most popular television stations into your home. Television has evolved from a pastime where viewers were content to watch whatever was on to an obsession where people feel addicted to particular shows and cannot go without seeing them.

Watch Satellite TV On The Web or Satellite Dish System
It is easy to watch satellite TV on the web today. In fact, now everyone is interested in digital quality satellite TV rather than poor quality TV like analog TV. We used to be able to watch only analog TV and TV using satellite dish systems but with more choices now, it is little wonder that more people are switching to satellite and cable TV if they can afford them. Let us see what are the gains and pains to watch satellite TV using satellite dish system and how it measures up against to watch satellite TV on the web.

Satellite TV Review - Compare DIRECTV and DISH Network
Satellite TV Review

How To Watch Satellite TV On PC Without Using Satellite Dish System
To watch satellite TV on PC is a relatively new concept for many people. This article will teach you how to do just that, allowing you to watch satellite TV programs without any costly and complicated satellite dish installation at all.

Dish Network Satellite TV Has The Largest And Best Selection Of Regular Programming
High definition television is where it's at, and Dish Network offers the largest HD selection you can find. While other satellite TV companies offer about 10 high definition channels, Dish Network currently gives you 30 great HD channels containing hundreds of hours of programming every day. Whether you want to catch the latest releases or the most important game of the season, you'll be able to find most of what you want to watch in HDTV format. And, to make the selection even more appealing, Dishnetwork has the lowest prices on their HD programming. It costs little more than a standard digital cable package to take advantage of your new HD ready television set's capabilities and to enjoy a whole new type of television. When you make the d...

Dish Network Offers - All About Dish Network Satellite
If you were using conventional Direct TV, they would offer you FREE satellite TV equipments meaning you get the dish and receiver?s free. The installation of such direct TV equipments is included in the free package. Sounds too good to be true, well, there?s a catch if you were to have a DVR receiver you will be charged an additional $49.99 not to mention a whopping $299.99 for a HDTV receiver (High Definition TV).