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TV Infomercial Leader, InfoWorx Scores U.S. DRTV Launch of SlimWaist Extra!

Boca Raton, FL (PRWEB) October 31, 2007 -- The hit-making infomercial company, InfoWorx Turnkey DRTV (http://www.infoworx.com/services_tpm.shtml) - www.InfoWorx.com - will create and launch the DRTV campaign to introduce SlimWaist Extra to America. SlimWaist Extra has already achieved huge success in Europe where the leading TV shopping company in Greece, OIKO TV Shopping, has managed its penetration throughout Europe and Asia.

OIKO chose TV Infomercial Company, InfoWorx, top infomercial production companies (http://www.infoworx.com) to spearhead the U.S. DRTV launch of this product because of its winning experience introducing many new products through infomercials and Turnkey DRTV campaigns including the Roomba Robotic Vacuum Cleaner and the Infinity Razor. Menealos Michos, managing director of OIKO, said, "InfoWorx is a production and media DRTV company that has successfully won over and over again with infomercials and DRTV campaigns. They are the perfect partner to help us launch our products here in America."

With the company based in Greece, it was critical that OIKO's campaign for SlimWaist Extra could be fully integrated from concept development through fulfillment by one U.S. based Turnkey DRTV company. Ron Perlstein, President of InfoWorx, explained, "As a TV Infomercial Company, InfoWorx can help OIKO in many ways. Our low media rates and targeted media placement will maximize the impact and penetration of the launch and make SlimWaist Extra as big a success in America as it is in Europe and Asia."

"SlimWaist Extra is a revolutionary product that allows people to see measurable results within an hour. European clinical tests have proven that you can actually lose over an inch or more off your waistline within 20 days.", Perlstein added. "As a direct response television agency, InfoWorx loves to find DRTV products like this."

"SlimWaist Extra uses several topical lotions that activate muscles, dissolve fat, and enhance collagen and elastin. You then wrap your waist with the special Gelatin Wrap, and the thermal dynamics literally melt inches off your waistline.", Menelaos Michos explained. "I have great confidence that my USA partner, InfoWorx will successfully launch SlimWaist Extra and then help me market and distribute my many other "As Seen On TV" products to America."

As SlimWaist Extra launches its initial U.S. DRTV campaign, creates awareness, and captures new market share, InfoWorx, as a turnkey media and production company, will open the doors for its penetration into domestic retail markets and other distribution channels.

InfoWorx Turnkey DRTV is a veteran of as seen on TV success. It is the engine that propelled Lean Bean Coffee to unprecedented success, and its DRTV infomercial made the Roomba Robotic Vacuum a household name. For additional information on SlimWaist Extra or InfoWorx, contact Ron Perlstein, or visit www.InfoWorx.com.

InfoWorx Turnkey DRTV is a full service direct response marketing company (http://www.infoworx.com/services.shtml). It specializes in coordinating every aspect of a DRTV campaign including commercial creation and production, telemarketing, internet marketing, call centers, media placement, fulfillment, home shopping networks, and expansion into international and domestic retail markets. This turnkey approach results in a campaign that is totally integrated across every aspect of the business. With 15 years of experience in the Direct Response TV (DRTV) industry, Perlstein has produced numerous award winning campaigns. With roll outs that include Roomba, Rubbermaid, Swiss Colony, and Wamsutta, he has extensive knowledge in every facet of the infomercial world.

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