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D'Angelo Undertakes Major TV Advertising Initiative with the Help of Big Papi, David Ortiz
Dedham, MA (PRWEB) May 16, 2007 -- D'Angelo Grilled Sandwiches will take its message to the TV airwaves with Red Sox DH David Ortiz for the first time in its three-year relationship with the slugger. The commercial, created by Boston-area ad agency Boathouse Inc., stars Ortiz and D'Angelo's talking, life-size Steak and Cheese sandwich following Big Papi through his daily routine. The ad's message is that the D'Angelo Steak and Cheese will follow you throughout the day until you satisfy your craving for it. The commercial will air for the first time on Thursday, May 17 throughout the Boston and Providence DMAs on all the major networks and cable TV stations, including NESN.
Throughout the commercial, Ortiz's thoughts and routine are stopped throughout the day by the Steak and Cheese, who is constantly on Ortiz's mind. Big Papi and the D'Angelo Steak and Cheese make appearances in Boston, most notably in the Red Sox locker room; Ortiz's SUV, and the Red Sox underground batting cages. Images of the real D'Angelo grilled-to-order Steak and Cheese are interwoven through the commercial, which ends with the line, have you taken care of your craving this week?
"We felt it was time to make a bigger splash with our product and message," said Michael McManama, Senior Vice President of Brand Development for D'Angelo Grilled Sandwiches and Papa Gino's. "Television was a natural marketing choice for D'Angelo because of Big Papi's charisma and the appeal of our sandwiches, especially the Steak and Cheese. TV provides an opportunity for our guests to see and crave our complete line of grilled, toasted and cold sandwiches."
D'Angelo will unveil several new television commercials during the remainder of the year featuring its Steak and Cheese Sandwiches, Thanksgiving Toasted Sandwiches, as well as its new line of Lobster Sandwiches, made with 100% real lobster.
D'Angelo's new lobster sandwich line includes the following:
•
Baked Stuffed Lobster Sandwich - stuffed with lobster and topped with a special recipe of buttered breadcrumbs in a toasted sub roll;
•
Traditional Lobster Sandwich - loaded with lobster and offered in a sub roll, pokket™ or wrap;
•
Lobster Roll - lobster stuffed into a buttered grilled hot dog roll, the quintessential New England lobster roll.
Papa Gino's Holdings Corp.
Based in Dedham, Massachusetts, Papa Gino's Holdings Corporation is the parent company of Papa Gino's and D'Angelo Grilled Sandwiches. Papa Gino's Holdings Corp. operates more than 360 company-owned, licensed and franchised Papa Gino's, D'Angelo and dual-location restaurants and employs more than 5,000 people. Both D'Angelo and Papa Gino's are committed to providing high-quality products, attentive service, clean, convenient, attractive restaurants, and a premium value experience for every guest. The company culture, which is characterized by its values, a strong work ethic and the fair treatment of people, includes a large number of people who have spent their entire working lives in these restaurants, keeping the passion for excellence alive. For more information about Papa Gino's Holdings Corp. and its brands, please visit www.papaginos.com.
About D'Angelo and D'Angelo Franchising Corp.
D'Angelo currently operates 211 D'Angelo Sandwich Shops as standalone units and in tandem with Papa Gino's, a sister company. D'Angelo's strategic growth plan calls for 400 new locations in the next five years. Franchise opportunities are available to qualified investors with minimum net worths of $400,000 and liquid assets of at least $127,000. For franchise information, call toll-free, (888) 374-2830, or visit www.dangelos.com.
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